Communication Training

Successful Communication is the Key to any Thriving Business

Effective communication is the lifeblood of a successful business. It reinforces the business’ vision, connects employees, fosters teambuilding, facilitates change and drives business results. No matter how you look at it, communication is an important part of the company’s landscape and cannot be taken for granted.

This is why Atlantic Consultants creates customized communication training programs to specifically address company’s unique communication challenges. Atlantic Consultants has developed communication workshops and communication training programs because we understand that communication is essential for the success of your business.

“Companies with the most effective communication programs
achieved a 91 percent total return to shareholders (TRS)”
Watson Wyatt's 2005/2006 Communication ROI Study

Atlantic Consultants takes time to develop a customized communication program to solve your company’s communication challenges. Our consultants will first help identify the current communication needs and expectations through a series of interviews and online assessments. Next, we will work with senior management to design several workshops that specifically addresses the company’s communication concerns. Finally, our individualized coaching will help insure that communication problems slowly become obsolete by training workers to develop healthy and productive communication habits.

	“Atlantic Consultants has been working with the Ninety-Nines [Restaurants & Pubs] over this past year. Bonni DiMatteo [president of Atlantic Consultants], along with her team, has helped us fine tune our strategic planning, information flow and overall communications.” Charles F. Doe, Jr. President 99 Restaurant-Pubs

Resources on Communication

• Effect of Communication Practices on Market Value
• Effective Employee Communication Linked to Stronger Financial Performance
• Effective Communication: A Leading Indicator of Financial Performance - 2005/2006 Communication ROI Study™

Atlantic Consultants Articles on Communication

• Communication as Tools for Survival: Lessons Learned from the Tsunami
• Lapse in Communication, July 2004 – Success Strategies
• Communicating Your Vision and Inspiring Passion Creates Pathways to Financial and Corporate Success, January 2004 – Success Strategies
• Communication and Accountability – Key Ingredients to a Successful Company, November 2003 – Success Strategies

Effect of Communication Practices on Market Value

Watson Wyatt's 2005/2006 Communication ROI Study found that between 2000 and 2004, companies with the most effective communication programs returned 57 percent more to their shareholders than companies with the least effective communication programs. According to the survey, companies with the most effective communication programs achieved a 91 percent total return to shareholders (TRS) between 2000 and 2004, while companies with the least effective communication programs earned a 58 percent TRS.

"The results of our study confirm that communication is a critical element in creating successful business results," says Kathryn Yates, global director of communication consulting at Watson Wyatt. "The more effectively a company communicates with its employees, the better off its shareholders will be."

The study also found that a significant improvement in communication effectiveness is associated with a nearly 20 percent increase in a company's market value. Specifically, the study identified nine communication practices that are directly linked to an increase in market value. The three practices associated with the largest increase in shareholder value are driving managers' behavior to communicate effectively, connecting employees to the company's business strategy, and following a formal communication process.

The 2003/2004 Watson Wyatt Communication ROI Study™ demonstrated the correlation between communication effectiveness, organizational turnover and financial performance. The 2005/2006 study confirms our earlier study findings and goes a step further, by showing that effective communication is a leading indicator of an organization’s financial performance.

Key Findings

• Companies that communicate effectively have a 19.4 percent higher market premium than companies that do not.
• Shareholder returns for organizations with the most effective communication were over 57 percent higher over the last five years (2000-2004) than were returns for firms with less effective communication.
• The 2005/2006 study found evidence that communication effectiveness is a leading indicator of financial performance.
• Firms that communicate effectively are 4.5 times more likely to report high levels of employee engagement versus firms that communicate less effectively.
• Companies that are highly effective communicators are 20 percent more likely to report lower turnover rates than their peers.

Other Survey Findings

• Two-thirds of the firms with high levels of communication effectiveness are asking their managers to take on a greater share of the communication responsibility, but few are giving them the tools and training to be successful.
• Global firms are not customizing their messages to meet local needs or cultural sensitivities.
• On average, firms within the financial and retail trade sectors rank among the most effective communicators. Health care, basic materials, telecommunications and other service companies rank among the least effective communicators.

Comparing the 2003 and 2005/2006 Studies

The 2005/2006 study sought to confirm findings from the 2003/2004 study. Additional questions focused on employee engagement, global communication, the relationship between the communication function and senior management, and new communication tools and technology. Compared to the 2003/2004 study, the 2005/2006 study found the following.

• An 8 percent increase in companies relying on a reactive approach to communication
• A 10 percent increase in companies using formal communication measures
• An 18 percent increase in companies in which communicators play a lead role in managing the content of the intranet